College Football, So Good You Can Taste It.

In what has to be one of the most original -- not to mention one of the oddest -- marketing strategies that has ever melded sports and retail, an Oklahoma City-based Sonic Drive-In is allowing college football fans to take a bite out of their rival.

Sonic is introducing a burger that features a steamed team logo atop the bun. The restaurant chain has deals with universities in Texas, Oklahoma, and Louisiana. The limited-edition sandwiches will also feature regional add-ons, like pepper jack cheese on the University of Louisiana Ragin’ Cajun’s burger, or brisket on the OU Sooner Brisket Cheeseburger

These Sonic "Team Steam" burgers will be priced between $3.99 and $4.99 and will only be available for a limited time during the football season.

For all of the Texas A&M fans out there, it should be noted that Johnny Football’s autograph will not be an option on your burger.