This year, a 30-second commercial during the Super Bowl will cost $3 million. At that price, any company hawking its product during the big game better hope its ad makes a big impression.
The Super Bowl hasn’t always been so super. In fact, throughout the ‘80s and into the first half of the ‘90s many of the games were blowouts the likes of which are rarely seen during the regular season.
With a little over a week left before kickoff, it's time to start thinking about how many bags of tortilla chips you need to pick up for the big party.